Europe missions

Europe missions
Since 2016, the Mayor’s International Business Programme has taken London-based companies from a diverse range of sectors to key industry events and cities across Europe.

These have included missions to:

  • Slush, the globally renowned startup event held in Helsinki.
  • BIO-Europe, the largest biotechnology partnering conference held in Europe.
  • Berlin, Paris and Madrid as part of the #LondonIsOpen campaign.
  • Lille, for a B2B retailtech mission aimed at fostering new partnerships.
  • Vienna, opening the door for high-growth life sciences and fintech partnerships.
  • Madrid, a key hub for consumer technology and a gateway to Latin America.
  • Frankfurt and Hamburg, exploring opportunities for collaboration in the fintech, cyber and creative sectors.
  • Paris, as part of the Female Founders initiative and in support of the #BehindEveryGreatCity equality campaign.
  • Lisbon, for the exclusive Web Summit, 2019.
  • Fintech Virtual Trade Mission to Germany, 2020 – selected companies explored the banking, fintech and wider financial services sector
  • Creative Virtual Trade Mission to DMEXCO, 2020 – the largest congress trade fair for the digital industry in Europe.
  • Edtech Virtual Trade Mission to France, 2020 – Our delegation met schools, universities and governmental institutions while scouting the Edtech solutions market. 
  • Fintech virtual trade mission to the Middle East - Our delegation connected with key individuals, advisors, corporates and partners on-the-ground to help inform their go-to-market strategy.
  • Creative Industries Virtual Trade Mission to Europe - Tech-enabled creative companies explored product-market fit for their technologies in Northern Europe. 

What happens on a mission?

Companies are given unique access to on-the-ground stakeholders who can make the difference when it comes to international expansion. Typically, there’s an opportunity to network with local leaders, politicians and startups as well as sector experts and major corporates (past missions have included meetings with Telefónica, Deutsche Bank and Decathlon).

We’ve explored a diverse range of topics, from raising investment to developing new networks and identifying new customers.

Each mission is led by either a dedicated Trade Manager, Sadiq Khan, Mayor of London or Rajesh Agrawal, Deputy Mayor of London for Business and Chair of London & Partners. It’s usually attended by one or more of the programme’s partners. Companies benefit from the unique experiences and knowledge they bring to the mission.

Find out more

Upcoming events

Explore upcoming trade missions and workshops.

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