A leader for games
With 37.3 million games players, the UK’s video-game industry is Europe’s largest market, and the sixth largest globally in terms of consumer revenue.[1] It’s also the most profitable in western Europe in terms of revenue per download.[2] Europe’s largest ever Series B funding round, $502m, was secured by London-based Improbable.[3]
Find out more about London's games sector.
Where retailtech flourishes
In 2018, Londoners were the most active online shoppers in England, indulging in e-commerce retail therapy on average seven days per month.[4] This thirst for technology is driving London’s position as a leading city in software and mobile app development. As the number of connected devices in the UK is set to increase twelve-fold by 2026[5], London promises to be a crucible for innovation in retailtech and fashtech.
Find out more about London's retailtech sector.
A hub for adtech
The UK spends more on digital advertising than any other EU country and more per capita than the USA.[6] With an ecosystem valued at £11.5bn[7], London is the natural home for the world’s major ad agencies. In fact, two-thirds of international agencies have their European headquarters in the city[8], confirming its status as the global adtech hub of the continent.
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How we can help
London & Partners offers free advice to potential and existing overseas investors, from startups to established companies.
We can help you:
- Make the best use of the investment incentives available, such as Video Games Tax Relief, R&D tax credits, prototype grants through the UK Games Fund, and the CreativeXR fund
- Connect with creative business support networks and trade associations
- Set up your UK entity quickly and efficiently with support from our partners