Creative

A leader for games

With 37.3 million games players, the UK’s video-game industry is Europe’s largest market, and the sixth largest globally in terms of consumer revenue.[1] It’s also the most profitable in western Europe in terms of revenue per download.[2] Europe’s largest ever Series B funding round, $502m, was secured by London-based Improbable.[3]

Find out more about London's games sector.

Where fashion and retail tech flourishes

In 2018, Londoners were the most active online shoppers in England, indulging in e-commerce retail therapy on average seven days per month.[4] This thirst for technology is driving London’s position as a leading city in software and mobile app development. As the number of connected devices in the UK is set to increase twelve-fold by 2026[5], London promises to be a crucible for innovation in retailtech and fashtech.

Find out more about London's fashion and retail tech sector.

A hub for adtech

The UK spends more on digital advertising than any other EU country and more per capita than the USA.[6] With an ecosystem valued at £11.5bn[7], London is the natural home for the world’s major ad agencies. In fact, two-thirds of international agencies have their European headquarters in the city[8], confirming its status as the global adtech hub of the continent.

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Success stories

Hear from creative companies that have set up in London.

Launching in London

Explore the key steps to setting up in the capital.