1. Long-term investment
Few cities in the world can match it for its deep pools of capital and committed investors. In 2018 alone there was more than £3.3bn worth of VC investment into London's internet retail sector.
2. World-class skills
London is home to more software developers than any other European city, with more than 350,000 workers across the capital, ahead of Paris, Madrid and Berlin.Around 46,000 people are currently employed by the fashion industry in London.
3. Digital-hungry consumers
The UK is Europe’s largest mobile app market and Londoners are among the highest adopters of ecommerce, spending 150% more on average than the rest of the UK per online order.
London is a hub for innovation and creativity and that’s why we chose White City. Since its inauguration, the area has provided the perfect canvas for us to cultivate talent and inspire new thinking.YOOX NET-A-PORTER GROUP
4. The next generation
London is home to four of the world's top ten fashion schools, including the top-ranked Central Saint Martins. Famous London alumni include Sir Paul Smith, Stella McCartney, Christopher Kane, Alexander McQueen and Jimmy Choo.
5. An ambitious future
Get involved in the East London Fashion Hub – a £2m investment into a package of innovative fashion projects across east London.No city has ever implemented such an ambitious strategy to support and grow its fashion industry.