1. Access to global brands
London continues to appeal to international retailers. In recent years, the capital has welcomed HQs as well as brands and shops such as Chanel, L'Oréal, RazerStore and Allbirds.
2. Tech-savvy consumers
95% of UK internet users have shopped online, the highest percentage in Europe. UK shoppers spend a huge amount online annually, with an overall market revenue of $86.45bn (£65.4bn), making the UK the largest ecommerce market in Europe (the fourth globally, after China, the USA and Japan).
3. Record investment
£1.62bn VC investment was poured into London’s ecommerce sector in 2020, the most of any European city.
Checkout.com was drawn to London nine years ago by its tech-forward spirit and creativity. We’ve grown from our HQ in the city to become one of the world’s largest fintechs, powering global ecommerce brands with our connected payments technology.Antoine Nougué
Head of Commercial for Europe, Checkout.com
4. A growing ecosystem
London is producing some of the world’s fastest-growing tech companies, with Dealroom identifying 81 potential future unicorns headquartered in the capital – double the amount of Paris (42) and Berlin (32). London-based online payment firm Checkout.com is Europe’s largest unicorn.
5. Thriving talent
London is home to the highest number of tech developers in Europe, with more than 365,000 developers.
Use the filters in the map to discover the city's ecosystem.