Tower Bridge, London

The London Alliance

Let's rebuild consumer confidence together.

As Londoners, we are at our best when we’re working together and the same can be said for the many businesses that make this city great.

This is why it is important to join the many other businesses like yours alongside the Mayor of London, Transport for London (TfL), London councils and the major business groups to encourage the people of London (your customers) to spend safely and locally to rebuild our economy together.

Because I'm a Londoner campaign

The London Alliance is open to any London business that wants to use or support our campaign “Because I’m a Londoner”.

From Burberry to bakeries and from Mastercard to museums, it is a community of Londoners committed to helping each other thrive. 

Our message will be spread across the city to give Londoners the confidence to go out and spend locally at your business.

Get access to free-to-use downloadable assets, from videos to social media posts, as well as ongoing campaign activations – driven by our industry insights and more tools to promote your business.

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Tell us a bit more about your company and we'll let you know when we have new content for you to use and activities that can help you.

Because I'm a Londoner assets

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