A lady stands in front of a shopfront, she's smiling as a man walks past in the foreground. A logo worded "Because I'm a Londoner" is overlaid on the image, inside a speech bubble.

Join the London Alliance

Get involved in the collective effort to rebuild consumer confidence across our city.

If you’re a London business or organisation, you can now use our free assets to promote it as part of a citywide marketing campaign Because I’m a Londoner.

Get involved banner - directing to the Alliance portal with all campaign assets.

As the city continues to reopen safely, our campaign helps Londoners to feel confident that going out and spending locally is safe and the right thing to do.

A boost for business backed by the Mayor of London, Transport for London, local councils, big businesses and brands across the city. 

Because I'm a Londoner

Join the Alliance and get access to free-to-use downloadable assets, from videos and images to social media posts. You'll also have the chance to register for updates including ongoing campaign activations and more tools to promote your business.  

Examples of how to get involved

View our handy guide [PDF 2.89 MB] and discover how the campaign is being used across the city, including 10 easy ways to promote your business.

About the London Alliance

The London Alliance is a community of businesses from across the city that will help drive a rapid recovery in London's economy; through a campaign that's built on confidence, sustainability and responsible spending.

Bringing together London’s businesses, cultural organisations and city authorities, the London Alliance is led by London & Partners, the international trade, investment and promotion agency for London and supported by the Mayor of London, Transport for London and London Councils and activated through the Because I'm a Londoner campaign.

It is open to any London business or organisation that wants to use the campaign or support it.

Alliance stakeholders

Major contributors


Get in touch with our team for more information on the campaign.