Welcome to the London Alliance

Join the collective effort to rebuild consumer confidence across our city.

If you’re one of the many Londoners who runs a business, you can now promote it as part of a citywide marketing campaign Because I’m a Londoner.

As businesses begin to open safely, the campaign will inspire a recovery in consumer spending in London, by encouraging Londoners to rediscover their neighbourhoods and support local businesses.

It will help Londoners to feel confident that going out and spending locally is safe and will be a great experience. It’ll show that, for those who can, spending locally is a way to support other Londoners and stand in solidarity with the city.

Get involved 

Whether you're talking to new or existing customers, your staff and colleagues, or your business networks, our free-to-use assets and guidelines will help you get started.

About the London Alliance

The London Alliance is a community of businesses from across the city that will help drive a rapid recovery in London's economy; through a campaign that's built on confidence, sustainability and responsible spending.

Bringing together London’s businesses, cultural organisations and city authorities, the London Alliance is led by London & Partners, the international trade, investment and promotion agency for London and supported by the Mayor of London, Transport for London and London Councils and activated through the Because I'm a Londoner campaign.

It is open to any London business that wants to use the campaign or support it.

Alliance stakeholders

Major contributors


Get in touch with our team for more information on the campaign.